Social Web & Text Coupon

Campaign: The Coffee Bean Lounge

Role: I collaborated with The Coffee Bean & Tea Leaf in the conception to promote the Ice Blended drink by engaging people to share their photos and sending "text coupon" messages to subscribers.

The site targeted Citysearch and Evite audiences of socially active, affluent internet users. It contained a number of components to engage users and incent them to return to the site. Some of these features included: photo upload, mobile component with a “text coupon” feature, enter the “Caribbean or Cash Sweepstakes”, Tell a Friend, Store Locator and sign-up for the Coffee Bean newsletter.